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Stop Wasting Time on Bad Leads!

Sep 04, 2024
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WHY DO REAL ESTATE PROFESSIONALS BURN OUT? BECAUSE WE'RE CHASING BAD LEADS!

Too many agents get stuck working with "B" and "C" leads that sap our energy and take too much time.

Want to build a business you love? The key is simple: attract more "A" leads.

 

What’s an "A" Lead?

An "A" lead checks all the boxes:

  1. Highly Referred: They already trust you!
  2. Follows Your Process: They respect your expertise.
  3. Ready and Able to Buy: They’re motivated and financially prepared.

What’s a "B" Lead?

A "B" lead is missing one of these qualities. Maybe they weren't referred well, won’t follow your process, or they aren't quite ready or able to buy.

What’s a "C" Lead?

A "C" lead? They're missing all three!

 

How to Attract More "A" Leads:

  1. Earn Strong Referrals: Ask for introductions and educate others on the best way to refer you.
  2. Set Clear Expectations: Encourage clients to follow your process for a smooth, successful experience.
  3. Define Your Ideal Client: Be crystal clear about who you want to work with, and communicate that to your network.

Attracting "A" leads is both an art and a science. It starts with a decision: commit to building a highly referable business and focus on quality partnerships. Your future self will thank you!

That's all for this week, folks! Remember, success in real estate is a journey, not a destination. Keep learning, keep growing, and keep sharing your insights with our community. Until next time!

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